Insurance
May 2, 2026· 5 min read
How much life insurance does your family really need?
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Insights & Blog
Plain-English financial insights for your family.
Bite-sized advice from 20+ years of advising families across India.
Latest Articles
From our journal
Mutual Funds
Apr 18, 2026· 4 min read
SIP vs lump sum: what works in today's market
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Tax Planning
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Smart tax planning under section 80C — beyond LIC
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Health
Mar 10, 2026· 5 min read
Health insurance: what most families get wrong
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Retirement
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Building a retirement corpus that actually lasts
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Fixed Income
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Fixed deposits in 2026 — still relevant?
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FAQ
Frequently asked questions
Is a consultation really free?+
Yes. Your first consultation carries zero obligation. We're paid by the institutions whose products you choose — never by you for advice.
Which mutual funds do you recommend?+
We are AMFI-registered distributors for 9+ leading AMCs including SBI, HDFC, ICICI, Axis, Kotak, Nippon, UTI, DSP and Aditya Birla. Recommendations are based purely on your goals and risk profile.
Do you help with claims?+
Absolutely. End-to-end claim assistance is part of our service — for LIC, health and general insurance.
Can I start with a small SIP?+
Yes — SIPs can start from as little as ₹500 per month. We help you build it up over time.
How do I get started?+
Click 'Get Free Consultation' or message us on WhatsApp. We'll set up a 30-minute discovery call at your convenience.